Insta360 and Leica announce an extension of their partnership
Insta360 and Leica Camera AG first teamed up in January 2020 with the Insta360 One R action camera. More recently, they collaborated on the Insta360 Ace Pro 2. That cooperation isn't over, as the two companies have announced an extension of their partnership, bringing continued collaboration to Insta360's action cameras.
The Ace Pro 2 featured a Leica Summarit lens and Leica color profiles, so it seems likely that we will see more Leica optics and colors in future Insta360 products. The announcement reveals that "exciting developments are already on the horizon," suggesting that a new product is already in the works. It goes on to say that there will be "more cutting-edge imaging solutions across new product lines in the near future."
“Insta360 and Leica share a vision of creating the most advanced imaging tools possible,” said Max Richter, Vice President of Marketing at Insta360. “With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there.”
The Insta360 Ace 2 Pro has been very well regarded with impressive quality, so if that's a sign of what this partnership can yield, then exciting things could indeed be on the way. The two companies didn't provide any additional details about what product lines may involve Leica's input, so for now, we will have to wait.
Insta360 and Leica Camera AG extend Partnership: Advancing the Action Cam IndustryInsta360, a leader in 360° and action cameras, is proud to announce an extension of its partnership with Leica Camera AG, the legendary brand renowned for over a century of excellence in imaging. This continued collaboration aims to bring elite performance to Insta360's range of AI-powered action cameras and more.
Leica's heritage in crafting high-quality lenses and pioneering advancements in optical engineering aligns seamlessly with Insta360’s mission to redefine what’s possible in action and 360° imaging. Together, the two brands have delivered industry-leading innovations, with the latest offering, Insta360 Ace Pro 2, proving to be a smash hit among users worldwide.
With this partnership evolving, exciting developments are already on the horizon. While we can’t share specifics just yet, creators can expect more cutting-edge imaging solutions across new product lines in the near future. This extension sets the stage for further innovation, reinforcing both brands’ commitment to pushing the boundaries of what’s possible in action and 360° imaging.
A Partnership Rooted in Innovation
“Insta360 and Leica share a vision of creating the most advanced imaging tools possible,” said Max Richter, Vice President of Marketing at Insta360. “With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there.”
As the action camera market continues to demand ever-better image quality, this partnership ensures that Insta360 continues to lead in imaging excellence.
"For over a century, Leica has stood at the forefront of optical innovation, and our partnership with Insta360 allows us to continue this legacy in the dynamic world of action cameras.
Together, we strive to push the boundaries of imaging excellence, offering creators tools that inspire their creative journeys," said Marius Eschweiler, Vice President Business Unit Mobile, at Leica Camera AG.
Insta360 Ace Pro 2 – The Latest Evolution of Insta360 and Leica’s Collaboration
The latest product of this partnership is the recently launched Insta360 Ace Pro 2, a flagship AI-powered action camera designed for professionals and enthusiasts seeking the highest image quality.
Built with a Leica SUMMARIT lens and unique Leica color profiles, the latest addition to Insta360's wide-angle camera lineup sets a new standard in action photography and videography.
With industry-leading low-light performance, superior dynamic range, and refined image processing, Insta360 Ace Pro 2 is engineered to capture life’s most thrilling moments with the precision and quality expected from Leica optics.
Creators can rely on Insta360 Ace Pro 2’s enhanced stabilization and AI-powered features to ensure smooth and professional-looking footage every time.
Looking Ahead
The renewal of this partnership signals an exciting future for creators and action camera enthusiasts alike. With Leica’s legacy in optics and Insta360’s expertise in imaging technology, the next generation of cameras will continue to set new benchmarks in performance and creativity.
Shop the Insta360 Ace Pro 2 here, and be sure to explore Leica's latest offerings via their official website.
