When you use DPReview links to buy products, the site may earn a commission.Product of the Year 2024: the results
The final round of voting has closed, and it's time to reveal the winner of our annual Reader's Choice Awards! Beginning in December, DPReview readers picked their favorite cameras, zoom lenses and prime lenses released in 2024. The winners of the first round of voting were then pitted against each other for the title of Product of the Year. Take a look and see which products came out on top.
Third Place: Sony FE 28-70mm F2 GM
The Sony FE 28-70mm F2 GM was the People's Choice award winner for Best Zoom lens of 2024, so we weren't surprised to see it land one of the top three positions in the Product of the Year competition, pulling in 16.1% of the vote, and making it the highest ranking lens in this year's People's Choice awards.
While it doesn't go as wide as the popular 24-70mm zoom range, the FE 28-70mm proves it's possible to maintain a relatively compact size while sporting a fast, F2 aperture, all with an internal focusing design. Its four linear motors even allow the FE 28-70mm F2 to focus when shooting at 120fps on Sony's fastest camera. Sony has managed to hit a good formula with this lens, and photographers are clearly impressed with the result.
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Runner-up: Canon EOS R5 Mark II
The Canon EOS R5 Mark II grabbed the runner-up position for the People's Choice Camera of the Year, and it looks like it also took the runner-up position in our Product of the Year voting, earning 27.8%, or almost one-third of the votes.
It's easy to see why it did so well. Its stacked sensor results in performance improvements for both stills and video, while Eye Control AF, Action Priority AF, and improved subject recognition AF are standout features that we hope to see percolate down to other Canon models. The R5 II also shows clear signs of Canon's efforts to unify its mirrorless cameras with its Cinema EOS line, including codecs, gamma profiles, HDR video technology, and video tools. It's hard to imagine many things this camera can't do, which we suspect is why it did so well in this year's voting.
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Winner: Nikon Z6III
The winner of our 2024 Reader's Choice Product of the Year award goes to the Nikon Z6III, giving Nikon the win for the second year in a row. With six products in the final round of voting, the Z6III managed to hoover up 44.8%, or almost half of the entire vote. That's a strong show of support and a clear indication that Nikon is doing something right.
In this third generation of the Z6 series, Nikon kicks things up a level. It features what Nikon calls a "Partially Stacked" sensor to deliver some of the benefits of a Stacked CMOS sensor but at a lower cost, providing improved performance and autofocus while retaining the Z6's reputation for excellent ergonomics. It also features significant video upgrades with higher quality output and a helpful video tool set, reinforcing Nikon's intent to be a player in the video market.
This year, the Nikon Z6III made a clean sweep across all our award categories. A few weeks ago, in our 2024 Annual Awards, it walked away with two trophies: Best Enthusiast Camera and our 2024 Product of the Year. In our Reader's Choice voting, it won Best Camera of 2024 and, with this final vote, also takes the title for Reader's Choice Product of the Year. That's one hell of a showing. Nice work, Nikon!
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